SAZÓN® @
BBB 26
Big Brother Brasil is the country’s biggest reality show and in its 26th edition, SAZÓN® joined the game. We created an Anjo and Bate-Volta challenges besides a São João themed party, plus always-on content that took the brand from Brazilian kitchens into Brazil’s most-watched house.
Anjo Challenge:
Bate-Volta Challenge:
São João themed party:
Every week,
during the TV show "Mais Você",
the segment "Café com Eliminado"
featured a series with spicy questions
for that week’s eliminated contestant.
And throughout the season, always-on content brought more flavor to the brand’s social media.
To wrap things up, we made a special video with the season’s winner, Ana Paula Renault.
She may not have spent much time cooking in the house, but with SAZÓN®, she made the easiest recipe in the world.
