Beth Cheirosinha is one of the most famous herbalists at Belém’s iconic Ver-o-Peso market, with scents that promise to attract just about anything: love, money, success... But when it comes to attract the whole family around the table for Círio de Nazaré, the world greatest catholic manifestation, all you need is AJI-NO-MOTO®.

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This campaign was especially meaningful to me, as it was a chance to bring a little piece of my hometown’s culture and traditions to life through advertising.